Trending Second-Home Markets

If you're considering investing in a vacation home or short-term rental property, it's important to know which markets are trending for reasons such as performance-and-return optimization, guest satisfaction, and more. Below you’ll find Summer’s list of hot, trending markets for non-primary and vacation home ownership.

1. Coastal & beach markets. Coastal markets are a tried-and-true perennial favorite for homebuyers and travel-seekers alike. You’d be hard-pressed to find folks who aren’t drawn to stunning beaches, warm weather, and oceanside relaxation. From the Hamptons and Miami Beach to the west coast and beyond, Summer is making coastal vacations a whole lot breezier for members & their guests.

2. Mountain towns. Homes with breathtaking views, fresh air, and a range of outdoor activities– from skiing and snowboarding to hiking and fishing–, homes nestled in the mountains provide an extreme– and very welcomed– change of scenery for most. Hot markets include Aspen, CO, Jackson Hole, WY, Lake Tahoe, CA, and Park City, UT.

"It's imperative that we only purchase homes that bring good value, are in excellent locations, meet the Summer design standards, and that will outperform comparable short-term rentals." - Pedro Zevallos, Head of Acquisitions

3. Lakeside destinations. Lakeside vacation homes offer a peaceful, scenic setting, with plenty of opportunities for the adventure-seeker like boating, fishing, and water sports. Popular lakeside destinations include Lake Michigan, Lake Tahoe, Lake George, and nearly every area in the upstate, NY region along the Hudson River. For some fun things to do upstate, check out these suggestions from Summer’s first members!

"Having a home near– or directly on– a lake has a direct correlation to how much revenue that home can generate. Even if it's not swimmable, the views and tranquility that a water feature provides is great for bookings.” - Elee Khademi, Acquisitions Program Manager

4. Cities. Urban markets may not be the first market that comes to mind when you think of vacation, but they’re becoming increasingly popular, particularly among a younger demographic of travel-enthusiasts. Urban markets can offer vibrant cultural scenes, a range of dining and nightlife options, and the traditional conveniences of city living– from front-door food delivery to late-night convenience store runs.

5. Wine country. Destinations within close proximities to vineyards are highly sought-after markers for short-term rental buyers & seekers. These destinations tend to offer scenic landscapes, gourmet food, and a range of outdoor activities, from hiking and biking to hot-air balloon rides. Popular wine country destinations include Napa Valley, Sonoma, and Paso Robles.

Each of these markets offers a unique setting and a range of both seasonal and year-round. As always, it's important to do your research and choose the market that best fits your investment goals and personal preferences– with which Summer’s dedicated acquisitions team is always there to help!

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